Meet the CEO

I’m the CEO and founder of 11:11 Soft Life Studios, but before the title, I’m a mother, a creator, and a woman learning how to build a softer life without shrinking herself.

Soft Life Studios was born from real moments. Late nights. Journals filled with half-finished thoughts. Healing that wasn’t linear. Motherhood that changed me. And the quiet realization that softness isn’t weakness, it’s intention.

I didn’t start this studio to chase trends. I started it to create space.

Space for reflection.
Space for growth.
Space for people, especially women and mothers, to feel seen without having to explain themselves.

My work blends storytelling, affirmation, creativity, and lived experience. From journals and coloring books to digital tools and future media projects, everything under Soft Life Studios is designed to help you slow down, check in with yourself, and move forward with clarity instead of pressure.

As a CEO, my leadership style is rooted in honesty and alignment. I believe in building things that feel good to stand behind. I believe in progress over perfection. And I believe you can be ambitious without burning yourself out.

Soft Life Studios isn’t about escaping reality.
It’s about learning how to live inside it with more care.

This studio grows as I grow. And if you’re here, chances are you’re in your becoming era too.

Welcome. 🤍✨

— Porsha
Founder & CEO, 11:11 Soft Life Studios

A digital clock displays 11:11 with a glowing, radiant background in purple and pink tones, featuring a butterfly icon above the time and the word 'STUDIOS' below.